Local growth playbooks for UK service businesses
We've worked across the UK service economy. Each industry has its own search behaviour and Google Maps quirks — here's how we approach yours.
Restaurants & Takeaways
Typical searches
"Indian restaurant near me", "best curry in [town]"
Most independent restaurants in the UK leak covers every week — not because the food is wrong, but because their Google listing is.
Read the restaurants playbookGarages & MOT Centres
Typical searches
"MOT near me", "garage near me"
Independent garages compete with Halfords, Kwik Fit and ATS on every search.
Read the garages & mot playbookRoofers & Trades
Typical searches
"roofer near me", "emergency roof repair [town]"
Trades live or die on local trust.
Read the trades playbookBeauty & Aesthetics
Typical searches
"beauty clinic near me", "lip filler [town]"
Beauty and aesthetic clinics live on Instagram for awareness — but bookings come from Google.
Read the beauty clinics playbookDentists
Typical searches
"dentist near me", "emergency dentist [town]"
Most dental practices have a website built by the practice software vendor.
Read the dentists playbookSolicitors
Typical searches
"solicitor near me", "conveyancing [town]"
National firms can't beat you on local relevance — but they will if your GBP is empty, your practice areas are buried, and your reviews are nowhere.
Read the solicitors playbookDriving Instructors
Typical searches
"driving instructor near me", "driving lessons [town]"
Learner drivers search 'driving instructor near me' and 'driving lessons [town]' constantly.
Read the driving instructors playbookEstate Agents
Typical searches
"estate agents [town]", "houses for sale near me"
Rightmove and Zoopla rent your audience to you.
Read the estate agents playbook