The high-street firm that out-ranks the magic circle locally
National firms can't beat you on local relevance — but they will if your GBP is empty, your practice areas are buried, and your reviews are nowhere. We fix all three.
Typical searches we target
- • "solicitor near me"
- • "conveyancing [town]"
- • "family solicitor [area]"
- • "wills and probate near me"
- • "immigration solicitor [postcode]"
What's usually broken
- • Single category 'Solicitor' instead of practice-area specifics
- • Practice areas listed on one cluttered page instead of one each
- • No reviews despite handling hundreds of matters per year
- • Enquiry form that asks for too much detail and gets abandoned
- • Website that screams 1998 and undermines fee-earner credibility
What we fix for solicitors
GBP & practice-area categories
Right categories per practice area — family, conveyancing, immigration, employment, probate, personal injury.
Practice-area landing pages
One detailed page per area, written for clients not lawyers. Clear fee approach, what to expect, how to enquire.
Review pipeline
Matter-close email asking for a Google review with a one-tap link. SRA-compliant phrasing.
Enquiry conversion
Short form, call-back option, transparent next steps. Fewer fields = more enquiries.
Authority signals
Solicitor profiles, Lexcel/CQS marks, regulator panel memberships surfaced where they actually help.
Where most solicitors owners start
Every engagement starts with a free audit so we recommend the right package — not the biggest one.
FAQs from solicitors owners
›Is asking for Google reviews SRA-compliant?
Yes, with the right approach — no incentives, no review-gating, no scripted wording. We follow current SRA and CMA guidance.
›Can we run referral and digital channels together?
Absolutely — most firms do. Digital usually fills the lower-value, higher-volume work while referrals stay for complex matters.
›Will this work for legal-aid focused firms?
Partially. Maps brings discoverability, but the funding model limits what's commercially worth pushing. We'll be honest about that in the audit.
›How long until conveyancing enquiries lift?
Conveyancing is highly seasonal and rate-sensitive. Pages typically rank inside 8–12 weeks; volume tracks the housing market.
›Do you write the legal copy yourselves?
We draft, fee-earners review. Nothing client-facing gets published without your sign-off.
›Can you help with conflict checks or case management software?
No — that's outside our remit. We integrate with whatever you use.
Your competitors aren't more capable. They just show up first.
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