More valuation requests, less reliance on Rightmove
Rightmove and Zoopla rent your audience to you. Google sends sellers and landlords directly to you for free — if your branch listings, neighbourhood pages and review pipeline are right.
Typical searches we target
- • "estate agents [town]"
- • "houses for sale near me"
- • "property valuation [area]"
- • "letting agents [postcode]"
- • "best estate agent [town]"
What's usually broken
- • One GBP for the brand instead of one per branch
- • Neighbourhood pages either don't exist or are thin, samey copy
- • Valuation CTA buried under sliders and hero videos
- • Reviews stuck in the 30s while corporate competitors break 200+
- • Lettings buried as a sub-menu despite being half the revenue
What we fix for estate agents
Branch-level GBP
A separate, properly verified GBP per branch with real photos, opening hours and a dedicated phone line.
Neighbourhood content
Genuine guides per area — schools, transport, sold prices, agent perspective. Not the templated rubbish corporate agents churn out.
Valuation conversion
Sticky 'Book a Valuation' on every page. Short form. Calendar integration. Response-time promise.
Sales / lettings split
Distinct routes, distinct CTAs. Landlords and vendors don't want the same page.
Review pipeline
Post-completion / post-let review request, with cultural reminders for sales negotiators and lettings team.
Where most estate agents owners start
Every engagement starts with a free audit so we recommend the right package — not the biggest one.
FAQs from estate agents owners
›Will Google replace our Rightmove listings?
No — Rightmove is where buyers find properties. Google is where sellers and landlords find you. The two work together.
›Should each branch have its own website?
Usually no — one site with strong branch pages performs better. Per-branch GBPs do the heavy lifting on Maps.
›What about online-only agents?
We can help, but the strategy is different — less Maps, more service-area SEO and content. We'll flag if you're a poor fit in the audit.
›Will reviews really shift instructions?
Yes. Vendors comparing two agents at valuation stage genuinely read the most recent 10 reviews. Star count alone isn't enough.
›Can you help with lettings legislation content?
We can write landlord-focused guides, but compliance copy needs your lettings lead's sign-off. We don't publish regulatory content unsigned.
›How does this work for a single-branch independent?
Brilliantly — independents often dominate Maps locally because corporate branches have weaker, multi-location GBPs.
Every valuation Google sends you is one you don't pay a portal for.
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