Be the trade people actually call
Trades live or die on local trust. Checkatrade and MyBuilder skim a percentage off every job — Google sends them straight to you for free. But only if your listing, reviews and response time are right.
Typical searches we target
- • "roofer near me"
- • "emergency roof repair [town]"
- • "builder near me"
- • "flat roof specialist [area]"
- • "chimney repair [postcode]"
What's usually broken
- • GBP with no service area set — invisible outside the immediate postcode
- • Address hidden because you're a mobile business, but never marked as a service-area business
- • No before/after photos despite doing visually impressive work
- • Reviews on Checkatrade but not Google, where 'near me' searches happen
- • Phone goes to voicemail during the day so leads die
What we fix for trades
Service-area setup
Configure GBP as a service-area business with the right radius — every town and postcode you cover, properly listed.
Photo library
Before/after sets uploaded with location captions. Galleries on the website organised by job type.
Service & area pages
Pages for each combination that matters — 'flat roof repair [town]', 'emergency roofer [area]'. Honest, plain-English copy.
Lead capture
WhatsApp button, callback form, response-time promise. Track which channel actually converts.
Review pipeline
Post-job text with a Google review link. Photo + review combo for the gallery.
Where most trades owners start
Every engagement starts with a free audit so we recommend the right package — not the biggest one.
FAQs from trades owners
›I'm not on a shopfront — does GBP still work for me?
Yes. Mark the business as 'service-area' (no address shown), set the areas you cover, and you appear on Maps for searches inside that zone.
›Should I keep paying Checkatrade?
That's your call. Most trades we work with reduce their spend on lead-gen platforms once organic Google calls become consistent — but it's a transition, not a switch.
›How do I stop bad reviews?
You can't, fully. We help you set expectations, respond properly, and outweigh the occasional bad one with 50 good ones.
›What about emergency searches?
We optimise specifically for them — 'emergency roofer near me' has different intent and different ranking factors. We build it into the strategy.
›Do you build websites for trades?
Yes. Most trade sites are templates that don't convert. The £1,499 Website Bundle is purpose-built for trades — clear service list, gallery, instant call, area coverage.
›What's a realistic monthly lead number?
Depends on town size and trade. We'll give you an honest range in the audit — no inflated promises.
Stop renting leads off Checkatrade when Google will send them to you directly.
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