Booked out for the treatments that actually pay
Beauty and aesthetic clinics live on Instagram for awareness — but bookings come from Google. Searchers comparing 'lip filler [town]' or 'best salon near me' decide in 30 seconds based on photos, reviews and clarity.
Typical searches we target
- • "beauty clinic near me"
- • "lip filler [town]"
- • "best salon [area]"
- • "hydrafacial [postcode]"
- • "laser hair removal near me"
What's usually broken
- • GBP set as 'Beauty salon' missing aesthetics-specific categories
- • Treatment menu hidden inside a booking platform Google can't see
- • Before/after photos on Instagram but not on the website or GBP
- • No clear pricing — searchers bounce to the next clinic
- • Reviews mention treatments by nickname so they don't help SEO
What we fix for beauty clinics
Treatment-focused GBP
Right categories (aesthetic clinic, medical spa, skin care) and every treatment added as a service with description and price range.
Treatment landing pages
A page per treatment — 'lip filler in [town]', 'Profhilo [area]' — with FAQs, photos, pricing, practitioner credentials.
Before/after gallery
Properly consented, well-shot, on the website. Powerful conversion driver Instagram can't replace for cold searchers.
Booking integration
Fresha / Phorest / Timely linked so 'Book' shows on your GBP listing.
Trust & compliance
Practitioner bios, qualifications, JCCP/Save Face registration where relevant — surfaced clearly because trust converts.
Where most beauty clinics owners start
Every engagement starts with a free audit so we recommend the right package — not the biggest one.
FAQs from beauty clinics owners
›Are Google reviews more important than Instagram?
For new clients searching cold, yes. Instagram retains existing clients. Google brings new ones. You need both.
›Can you help with aesthetics regulations?
We aren't a legal advisor, but we surface the right trust signals — JCCP, Save Face, indemnity insurance, qualifications — that compliant clinics already have.
›What about non-surgical pricing on the site?
Showing 'from' pricing reduces tyre-kicker enquiries and improves conversion. Hiding it sends searchers to the next clinic that doesn't.
›Do you work with solo practitioners?
Yes — many of our beauty clients are single-room or home-clinic. Same approach, smaller scale.
›Will you write the website copy?
Yes, in the Website Bundle. We don't expect clinic owners to write 6 treatment pages.
›Can I get more men through the door?
Yes — male grooming and aesthetics search behaviour is different and we build a separate page strategy for it.
Treatment pricing decisions get made on Google, not Instagram.
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