RankMyLocalGoogle Maps & Local SEO
Case studies

How we grow UK local businesses on Google

Real client results from our Google Business Profile and local SEO work, plus the audit frameworks we run on every new engagement.

How we approach every engagement

These are the playbooks we run for new clients, by industry. Each one is adapted to the specifics we find in the audit.

Restaurant

Independent restaurant: visibility & reservations

Problem: Strong food, weak Google presence. Wrong primary category, no menu photos, sporadic reviews.

What we did:
  • • We reset the profile to the correct primary category
  • • We added 30+ geotagged photos
  • • We launched a review request flow at point of sale
  • • We scheduled weekly Google Posts for specials

Typical outcome: Higher profile views, more direction requests, steady review velocity.

Trades

Local roofer: enquiry growth

Problem: Phone barely rang. Profile was thin, no service area pages, no review system.

What we did:
  • • We defined the service areas properly
  • • We built service-specific landing pages
  • • We standardised review requests over SMS
  • • We added a before/after photo system

Typical outcome: More qualified phone enquiries from in-area searches.

MOT centre

Garage / MOT centre: profile clean-up

Problem: Inconsistent NAP, missing services, low photo count.

What we did:
  • • We cleaned NAP across web
  • • We listed all MOT and service variants
  • • We added vehicle / work photos
  • • We set up Google Posts for offers

Typical outcome: Stronger ranking for MOT-related queries in town.

Beauty

Beauty clinic: conversion improvement

Problem: Decent traffic, low enquiries. Slow site, weak booking flow.

What we did:
  • • We shipped a faster, mobile-first landing page
  • • We added a clear treatment menu and pricing
  • • We strengthened CTAs and added WhatsApp click-to-chat
  • • We tracked form fills end-to-end

Typical outcome: Higher enquiry rate from existing local traffic.

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